← Back to the packCase study 04 | Spec PMM | 2026
i'm feeling lucky
a spec product marketing concept
High scoresoonPlaceholder. Fills in with real results after the LinkedIn launch.
01The idea
Giving Google's Everyday Apps a Personality
I'm Feeling Lucky is an unofficial concept: a collectible blind-box line where Google's everyday apps become characters with positive personalities. It's a spec project, built the way I'd approach it as the product marketer launching it.
02The plan
Two Waves, Two Moments
Series 01, The Classics, brings the apps people already use every day and launches on Google's birthday, with the Chrome Dino as the secret rare.
Series 02, The New Kids, introduces the AI tools and launches at Google I/O.
03Status
Full Case Study Coming Soon
The launch goes live on LinkedIn first. Once the results are in, this page becomes the full case study: the positioning, the launch plan, and what happened.
Unofficial fan concept. Not affiliated with or endorsed by Google.