Portfolio 2026Series 01 | 4 case studies

emilio roque

product marketer & designer

Ten years of design, now focused on go-to-market and brand. I figure out why people want things, then make them want them.

Scroll down, then swipe the pack open
The workSealed / 4 cards
SERIES 014 CARDS
emilio roquecase study pack
BOOSTER1 HOLO INSIDE
Case study 01Go-to-market | 2025

the ambassador program

go-to-market

A creator-led content engine that turned open community participation into a monthly pipeline.

High score13.5KTop ambassador video. Every collaborating chapter got at least 2x its usual reel views, with a median lift of 2.7x.
Role
Social Media Analyst
Year
2025
Client
ALPFA
the ambassador program cover01
Case study 02Campaign system | 2025

the wrap up

campaign system

A modular end-of-year campaign that doubled posting volume without losing the audience.

High score6.24%Instagram engagement, up from 4.95% the year before, while posting volume more than doubled.
Role
Creative Lead
Year
2025
Client
ALPFA
the wrap up cover02
Case study 03Brand system | 2024

the rebrand

brand system

A full chapter rebrand and marketing system, built solo after the team stepped down.

High score208Fall 2024 orientation: 208 students came and 100+ joined, after a solo rebrand and campus-wide launch.
Role
Director of Marketing
Year
2024
Client
ALPFA FIU
the rebrand cover03
Case study 04Spec PMM | 2026

i'm feeling lucky

spec PMM concept

An unofficial concept: a blind-box line that gives Google's everyday apps a personality, launched in two waves.

High score1 in 17Pull one yourself: the blind box at the top of the case study opens for real, with a secret rare at about 1 in 17.
Role
Concept, positioning, design
Year
2026
Type
Self-initiated
i'm feeling lucky cover04
AboutMiami, Florida
Emilio Roque smiling in a cafe

photo credit: @amydarkroomarchives

hi, i'm emilio

designer first, marketer always

I've been designing for about ten years, starting with freelance work long before marketing was my job. Now I sit where design and product marketing meet. Off the clock: photography, painting, and a desk full of collectibles.

Now
Digital Marketing Coordinator, ALPFA
Education
FIU '26, dual BBA in Marketing and Management, Summa Cum Laude
Certified
Adobe Illustrator and PhotoshopMicrosoft Word and PowerPointHubSpot Social Media Marketing and Sales
Open to
Product marketing roles at brand-led tech companies
ContactOpen to PMM roles

thank you

reach out with any questions