Portfolio 2026Series 01 | 4 case studies

emilio roque

product marketer & designer

I've spent ten years designing, and now I help good products find their people. I love learning why someone cares about something, then telling that story so more people feel it too.

The work
SERIES 01
emilio roquecase study pack
BOOSTER
Case study 01

google buddies

spec PMM concept

An unofficial concept: a blind-box line that turns Google's everyday apps into desk buddies, launched in two waves.

Role
Concept, positioning, design
Type
Self-initiated
google buddies cover01
Case study 02

the ambassador program

go-to-market

A creator-led content engine that turned open community participation into a monthly pipeline.

Role
Social Media Analyst
Client
ALPFA
the ambassador program cover02
Case study 03

the wrap up

campaign system

A modular end-of-year campaign that doubled posting volume without losing the audience.

Role
Creative Lead
Client
ALPFA
the wrap up cover03
Case study 04

the rebrand

brand system

A full chapter rebrand and marketing system, built solo after the team stepped down.

Role
Director of Marketing
Client
ALPFA FIU
the rebrand cover04
AboutMiami, Florida
Emilio Roque smiling in a cafe

photo credit: @amydarkroomarchives

hi, i'm emilio

designer first, marketer always

I fell in love with design about ten years ago, freelancing long before marketing was ever my job. Today I get to work where design and product marketing meet, which is my favorite place to be. Off the clock, you'll find me behind a camera, painting, or making room on my desk for one more collectible.

Right now
Digital Marketing Coordinator, ALPFA
Studied
FIU '26, dual BBA in Marketing and Management, Summa Cum Laude
Certified in
Adobe Illustrator and PhotoshopMicrosoft Word and PowerPointHubSpot Social Media Marketing and Sales
Excited about
Product marketing roles at brand-led tech companies
ContactOpen to PMM roles

thank you

for stopping by. i'd love to hear from you